I like to think we can build a small part of the future.

I’m fascinated by the moment an idea stops being just an idea and starts becoming real.

I’m Colombian, with a background in advertising, and I’ve been building businesses for more than a decade.

I especially enjoy connecting the dots: problems I’ve seen before, capabilities developed in different contexts, people who know what I don’t, and technologies that make new things possible.

I started out building businesses in advertising and marketing. Over time, that path pulled me deeper into product, software, infrastructure, and energy.

I enjoy learning new things, sharing what I discover along the way, and meeting people with a similar sense of curiosity. I try to build things that can have a positive impact on people’s lives and, in some small way, contribute to what comes next.